Welcome to FISIKA, where nature meets nurture, and beauty is crafted from the heart. Join us on a journey through generations, unveiling the magic that inspired the birth of our natural skincare brand.

The Essence of FISIKA

What’s in a name? FISIKA stands for Φυσικά, the Greek word for ‘in a natural manner/ naturally.’ It’s not just a brand; it’s a philosophy, a way of life passed down through the generations.

 

Part 1: The Enchanting Beginning

Meet Filio, the visionary behind FISIKA, and her co-founder Maria. Their story begins in a small Greek village, where summer days are hot, and family is everything. Filio, a little girl with dark curls and green eyes, navigates the world of scents and secrets within her grandmother Paraskevi’s enchanting garden.

Grandma Paraskevi, a wise and seemingly magical figure, imparts knowledge about the natural world. Filio is convinced her grandmother is a witch, with the ability to transform simple ingredients into extraordinary treasures. The mystery deepens when Filio discovers the secret behind the captivating aroma—olive oil soap.

 

Part 2: A Journey Through Time

Fast forward to the ’90s, and Filio is now a mother herself, facing skin issues that conventional remedies couldn’t solve. Determined to find a solution, Filio turns to her grandmother’s wisdom. Paraskevi, once again, becomes the guiding light.

Through shared tea moments and cherished memories, Filio learns the art of crafting skincare essentials from natural ingredients. What once sounded like magic becomes a tangible reality. Filio’s kitchen transforms into a haven of experimentation, with Maria, her daughter, dubbing her now as a “witch” for her mystical concoctions, the jars that were filled with oils and herbs.

 

Part 3: From Kitchen Experiments to FISIKA

Filio’s homemade remedies not only resolve her skin issues but also spark a family revolution. The once-hesitant guinea pigs aka friends and family members, became avid supporters, while also embracing a holistic lifestyle. The family delves into minimalism, gardening, and eco-conscious practices.

Inspired by Filio’s passion, the mother and daughter duo, creates a range of skincare potions; creams, body oils, and cleansers that garner attention from friends and neighbors. The positive feedback motivates them to share their creations with a broader audience.

 

Part 4: FISIKA’s Birth

Their family affair evolves into something more significant. FISIKA emerges naturally, embodying the essence of their lifestyle and a commitment to nurturing both skin and nature.

FISIKA is more than a brand; it’s a celebration of family traditions, a journey through nature’s wonders, and a commitment to crafting beauty in the most natural manner. Join us in embracing the magic, one skincare potion at a time.